NICE TO MEET YOU
My name is George and I founded I Hate What You’re Wearing on February 16th after realizing there weren’t any well designed, snarky/sarcastic/humorous t-shirts for filmmakers and creatives alike.
REASON TO SMILE & THINK
As I developed the brand, and began to think about the company’s mission–a phrase kept ringing in my head:
Give people a reason to smile & think.
This quickly became a striving force in my thinking about the company’s purpose. It is my belief that we shouldn’t take ourselves too seriously, especially when it comes to validating our career choices. After this came a vision.
My vision statement is to create a consistent awareness of stereotypes in our professional & social lives. To inspire thought-provoking ideas around meaningful relationships that we strive to uphold and garner, allowing distractions not take priority.
“Well that’s all great and dandy, but what are you on the surface?” You might ask.
To inspire thought-provoking ideas around meaningful relationships
ON THE SURFACE
I Hate What You’re Wearing is a snarky apparel company delivering sarcastic film crew t-shirts to filmmakers all over the United States.
I believe in positive humorous jabs at the everyday stereotypes that come from the film industry and other creative fields. When the Director of Photography is begging the First A.D. for another take because his focus puller was too busy staring at the talent. Something like “This is the LAST take, I promise” would suffice!
And from there was born the film crew t-shirt business I Hate What You’re Wearing. Because that’s not something you want your boss saying.
WHY THE NAME?
I Hate What You’re Wearing. To tell you the truth I was on a hunt for good value domain names. Either for new business ideas or to resell. I’m not sure what I initially thought about ihwyw.com but then I started tossing around ideas about what IHWYW could possibly stand for as an acronym.
- I Have What You Want – good contender
- I Hate Where You Work – interesting…
- I Have Won Your Woman – questionable
- I Hate What You’re Wearing – perfect!
That’s enough ranting about the name. I Hate What You’re Wearing. You should buy a t-shirt.
THE TIMELINE OF THINGS
February 16th, 2019 – Founded
February 25th, 2019 – Launched First T-Shirt Giveaway